Better Science,
Better Art,
Better Outcomes
Featured Products
Taxonomy Standard
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Consolidated & Universal UM taxonomy ruleset
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Symphony console is foundationally set for rollout across all UM Global
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Operational rules around campaign set up and procedures
Automated Data Collection
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Data from key data sources & channels will be automatically collected
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Leverages a combination of multiple tools and methods (APIs, Bots, Custom sFTP Processes, etc.)
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ETL Builds will automatically clean, process and prep data to push to the database
Centralized Cloud Database
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Central Database hosted on an AWS Cloud Infrastructure, designed for speed and security
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All core and bespoke media join logic will be available and stitched together within the database
Visual Suite & Outputs
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Pre-defined data visualizations/automated reporting outputs
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Direct database connections for customized work and deep dive into data for optimizations
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Clean raw data outputs which can be used for used for internal and external modeling/reporting